Comments on: Social Media Measurements for Success: Beware of Jargon http://www.thesocialmediageek.com/2009/10/27/social-media-measurements-for-success-beware-of-jargon/ Dedicated to the Dissection and Discussion of Social Media Campaigns Fri, 30 Apr 2010 15:40:53 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Ian http://www.thesocialmediageek.com/2009/10/27/social-media-measurements-for-success-beware-of-jargon/comment-page-1/#comment-182 Ian Mon, 26 Apr 2010 09:55:51 +0000 http://www.thesocialmediageek.com/?p=51#comment-182 Thank you for this great post. As many people are trying to understand the value of social media to their business, ROI is used a lot. In all reality, it's more like return on interaction or return on engagement. Thank you for this great post. As many people are trying to understand the value of social media to their business, ROI is used a lot. In all reality, it’s more like return on interaction or return on engagement.

]]> By: Sam http://www.thesocialmediageek.com/2009/10/27/social-media-measurements-for-success-beware-of-jargon/comment-page-1/#comment-178 Sam Mon, 26 Apr 2010 03:09:07 +0000 http://www.thesocialmediageek.com/?p=51#comment-178 [...] This post was mentioned on Twitter by Social Media Geek, Social Media Geek and Social Media Geek, Social Media Geek. Social Media Geek said: @markorlan ROI, jargon and Social Media: http://ow.ly/wRvB [...] [...] This post was mentioned on Twitter by Social Media Geek, Social Media Geek and Social Media Geek, Social Media Geek. Social Media Geek said: @markorlan ROI, jargon and Social Media: http://ow.ly/wRvB [...]

]]> By: Nick http://www.thesocialmediageek.com/2009/10/27/social-media-measurements-for-success-beware-of-jargon/comment-page-1/#comment-175 Nick Sun, 25 Apr 2010 21:58:52 +0000 http://www.thesocialmediageek.com/?p=51#comment-175 Thank you for this great post. As many people are trying to understand the value of social media to their business, ROI is used a lot. In all reality, it's more like return on interaction or return on engagement. Thank you for this great post. As many people are trying to understand the value of social media to their business, ROI is used a lot. In all reality, it’s more like return on interaction or return on engagement.

]]> By: George http://www.thesocialmediageek.com/2009/10/27/social-media-measurements-for-success-beware-of-jargon/comment-page-1/#comment-174 George Sun, 25 Apr 2010 20:45:47 +0000 http://www.thesocialmediageek.com/?p=51#comment-174 Thank you for this great post. As many people are trying to understand the value of social media to their business, ROI is used a lot. In all reality, it's more like return on interaction or return on engagement. Thank you for this great post. As many people are trying to understand the value of social media to their business, ROI is used a lot. In all reality, it’s more like return on interaction or return on engagement.

]]> By: Alan http://www.thesocialmediageek.com/2009/10/27/social-media-measurements-for-success-beware-of-jargon/comment-page-1/#comment-172 Alan Sun, 25 Apr 2010 18:20:26 +0000 http://www.thesocialmediageek.com/?p=51#comment-172 Thank you for this great post. As many people are trying to understand the value of social media to their business, ROI is used a lot. In all reality, it's more like return on interaction or return on engagement. Thank you for this great post. As many people are trying to understand the value of social media to their business, ROI is used a lot. In all reality, it’s more like return on interaction or return on engagement.

]]> By: Amy http://www.thesocialmediageek.com/2009/10/27/social-media-measurements-for-success-beware-of-jargon/comment-page-1/#comment-155 Amy Fri, 23 Apr 2010 11:03:56 +0000 http://www.thesocialmediageek.com/?p=51#comment-155 Thank you for this great post. As many people are trying to understand the value of social media to their business, ROI is used a lot. In all reality, it's more like return on interaction or return on engagement. Thank you for this great post. As many people are trying to understand the value of social media to their business, ROI is used a lot. In all reality, it’s more like return on interaction or return on engagement.

]]> By: Marc http://www.thesocialmediageek.com/2009/10/27/social-media-measurements-for-success-beware-of-jargon/comment-page-1/#comment-7 Marc Tue, 27 Oct 2009 23:38:33 +0000 http://www.thesocialmediageek.com/?p=51#comment-7 Milena thanks for the comment! It definitely is a return on interaction/engagement. I have been using this quite a bit when working with the various brands that I engage with. At this point it is somewhat dangerous to think in terms of 'ROI' unless you can show that there is a direct correlation between a social media campaign and an actual profiting business mechanism. Milena thanks for the comment!

It definitely is a return on interaction/engagement. I have been using this quite a bit when working with the various brands that I engage with. At this point it is somewhat dangerous to think in terms of ‘ROI’ unless you can show that there is a direct correlation between a social media campaign and an actual profiting business mechanism.

]]> By: Milena Regos http://www.thesocialmediageek.com/2009/10/27/social-media-measurements-for-success-beware-of-jargon/comment-page-1/#comment-6 Milena Regos Tue, 27 Oct 2009 22:17:52 +0000 http://www.thesocialmediageek.com/?p=51#comment-6 Thank you for this great post. As many people are trying to understand the value of social media to their business, ROI is used a lot. In all reality, it's more like return on interaction or return on engagement. Thank you for this great post. As many people are trying to understand the value of social media to their business, ROI is used a lot. In all reality, it’s more like return on interaction or return on engagement.

]]> By: Tweets that mention Social Media Measurements for Success: Beware of Jargon « The Social Media Geek -- Topsy.com http://www.thesocialmediageek.com/2009/10/27/social-media-measurements-for-success-beware-of-jargon/comment-page-1/#comment-5 Tweets that mention Social Media Measurements for Success: Beware of Jargon « The Social Media Geek -- Topsy.com Tue, 27 Oct 2009 15:48:57 +0000 http://www.thesocialmediageek.com/?p=51#comment-5 [...] This post was mentioned on Twitter by Social Media Geek, Social Media Geek and Social Media Geek, Social Media Geek. Social Media Geek said: @markorlan ROI, jargon and Social Media: http://ow.ly/wRvB [...] [...] This post was mentioned on Twitter by Social Media Geek, Social Media Geek and Social Media Geek, Social Media Geek. Social Media Geek said: @markorlan ROI, jargon and Social Media: http://ow.ly/wRvB [...]

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