Comments on: Visibility versus Viability http://www.thesocialmediageek.com/2010/02/23/visibility-versus-viability/ Dedicated to the Dissection and Discussion of Social Media Campaigns Fri, 30 Apr 2010 15:40:53 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Larry http://www.thesocialmediageek.com/2010/02/23/visibility-versus-viability/comment-page-1/#comment-181 Larry Mon, 26 Apr 2010 07:13:14 +0000 http://www.thesocialmediageek.com/?p=87#comment-181 Thanks for your perspective. I'd like to point out that Razorfish is not paid to push neutral mentions. We do not do PR for our clients. Also, the neutral sentiment (in the context of volume) is a reflection of the brand's health. For example, the Microsoft tablet maybe appearing as much positively as the Apple iPad but because its being talked about so much less in the neutral light too (compared to the iPad), its brand health is a lot less in my opinion and its likely not to do as well. Still, thanks for the feedback which is important for us to consider as the SIM Score enters its next iteration. And most importantly, the SIM Score is one metric that sits side by side other business metrics just as the NPS should. Thanks for your perspective. I’d like to point out that Razorfish is not paid to push neutral mentions. We do not do PR for our clients. Also, the neutral sentiment (in the context of volume) is a reflection of the brand’s health. For example, the Microsoft tablet maybe appearing as much positively as the Apple iPad but because its being talked about so much less in the neutral light too (compared to the iPad), its brand health is a lot less in my opinion and its likely not to do as well. Still, thanks for the feedback which is important for us to consider as the SIM Score enters its next iteration.

And most importantly, the SIM Score is one metric that sits side by side other business metrics just as the NPS should.

]]> By: Dennis http://www.thesocialmediageek.com/2010/02/23/visibility-versus-viability/comment-page-1/#comment-180 Dennis Mon, 26 Apr 2010 05:48:39 +0000 http://www.thesocialmediageek.com/?p=87#comment-180 Thanks for your perspective. I'd like to point out that Razorfish is not paid to push neutral mentions. We do not do PR for our clients. Also, the neutral sentiment (in the context of volume) is a reflection of the brand's health. For example, the Microsoft tablet maybe appearing as much positively as the Apple iPad but because its being talked about so much less in the neutral light too (compared to the iPad), its brand health is a lot less in my opinion and its likely not to do as well. Still, thanks for the feedback which is important for us to consider as the SIM Score enters its next iteration. And most importantly, the SIM Score is one metric that sits side by side other business metrics just as the NPS should. Thanks for your perspective. I’d like to point out that Razorfish is not paid to push neutral mentions. We do not do PR for our clients. Also, the neutral sentiment (in the context of volume) is a reflection of the brand’s health. For example, the Microsoft tablet maybe appearing as much positively as the Apple iPad but because its being talked about so much less in the neutral light too (compared to the iPad), its brand health is a lot less in my opinion and its likely not to do as well. Still, thanks for the feedback which is important for us to consider as the SIM Score enters its next iteration.

And most importantly, the SIM Score is one metric that sits side by side other business metrics just as the NPS should.

]]> By: Eric http://www.thesocialmediageek.com/2010/02/23/visibility-versus-viability/comment-page-1/#comment-177 Eric Mon, 26 Apr 2010 01:47:32 +0000 http://www.thesocialmediageek.com/?p=87#comment-177 <strong>Jak zbudować silną markę Reklama PR...</strong> Listed below are links to blogs that reference this entry: OMMA Social: Building brands with Social Media.... Jak zbudować silną markę Reklama PR…

Listed below are links to blogs that reference this entry: OMMA Social: Building brands with Social Media….

]]> By: Jak zbudować silną markę Reklama PR http://www.thesocialmediageek.com/2010/02/23/visibility-versus-viability/comment-page-1/#comment-93 Jak zbudować silną markę Reklama PR Sun, 14 Mar 2010 13:43:05 +0000 http://www.thesocialmediageek.com/?p=87#comment-93 <strong>Jak zbudować silną markę Reklama PR...</strong> Listed below are links to blogs that reference this entry: OMMA Social: Building brands with Social Media.... Jak zbudować silną markę Reklama PR…

Listed below are links to blogs that reference this entry: OMMA Social: Building brands with Social Media….

]]> By: Marc http://www.thesocialmediageek.com/2010/02/23/visibility-versus-viability/comment-page-1/#comment-89 Marc Wed, 24 Feb 2010 19:46:32 +0000 http://www.thesocialmediageek.com/?p=87#comment-89 You might not do PR, but you are working in the social media space is what I'm getting at. Whether it is defined as PR or not, it is impacting as PR would; maybe a whole other tangent, but I see PR agencies crossing over in the social media space quite a bit. I get the desire to have a reflection of the health of a brand. I'm not here with a silver bullet formula; however I still feel that the 'neutral' sentiment measurement skews even the health of a brand. Simply because there are more impressions of a message out there, does not mean that the source is not an agency or a catalytic agency interaction towards a target audience. It becomes biassed and skewed if those are part of the tally. I guess if you are qualifying your neutral count as instances that can be proven to be volunteered statements as opposed to retweets or regurgitations of work on behalf of clients, you might be right. I didn't see that explanation though; are you qualifying your score in this way? Like I said on Mashable, I really appreciate you putting your ideas out there for us to converse about; I think it moves us all in the right direction! You might not do PR, but you are working in the social media space is what I’m getting at. Whether it is defined as PR or not, it is impacting as PR would; maybe a whole other tangent, but I see PR agencies crossing over in the social media space quite a bit.

I get the desire to have a reflection of the health of a brand. I’m not here with a silver bullet formula; however I still feel that the ‘neutral’ sentiment measurement skews even the health of a brand. Simply because there are more impressions of a message out there, does not mean that the source is not an agency or a catalytic agency interaction towards a target audience. It becomes biassed and skewed if those are part of the tally. I guess if you are qualifying your neutral count as instances that can be proven to be volunteered statements as opposed to retweets or regurgitations of work on behalf of clients, you might be right. I didn’t see that explanation though; are you qualifying your score in this way? Like I said on Mashable, I really appreciate you putting your ideas out there for us to converse about; I think it moves us all in the right direction!

]]> By: Shiv Singh http://www.thesocialmediageek.com/2010/02/23/visibility-versus-viability/comment-page-1/#comment-88 Shiv Singh Wed, 24 Feb 2010 17:08:27 +0000 http://www.thesocialmediageek.com/?p=87#comment-88 Thanks for your perspective. I'd like to point out that Razorfish is not paid to push neutral mentions. We do not do PR for our clients. Also, the neutral sentiment (in the context of volume) is a reflection of the brand's health. For example, the Microsoft tablet maybe appearing as much positively as the Apple iPad but because its being talked about so much less in the neutral light too (compared to the iPad), its brand health is a lot less in my opinion and its likely not to do as well. Still, thanks for the feedback which is important for us to consider as the SIM Score enters its next iteration. And most importantly, the SIM Score is one metric that sits side by side other business metrics just as the NPS should. Thanks for your perspective. I’d like to point out that Razorfish is not paid to push neutral mentions. We do not do PR for our clients. Also, the neutral sentiment (in the context of volume) is a reflection of the brand’s health. For example, the Microsoft tablet maybe appearing as much positively as the Apple iPad but because its being talked about so much less in the neutral light too (compared to the iPad), its brand health is a lot less in my opinion and its likely not to do as well. Still, thanks for the feedback which is important for us to consider as the SIM Score enters its next iteration.

And most importantly, the SIM Score is one metric that sits side by side other business metrics just as the NPS should.

]]>