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	<title>The Social Media Geek &#187; Product Launch</title>
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	<link>http://www.thesocialmediageek.com</link>
	<description>Dedicated to the Dissection and Discussion of Social Media Campaigns</description>
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		<title>Windows 7 Launches, Accompanied by Useless Tweets</title>
		<link>http://www.thesocialmediageek.com/2009/10/23/windows-7-launches-accompanied-by-useless-tweets/</link>
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		<pubDate>Fri, 23 Oct 2009 22:53:56 +0000</pubDate>
		<dc:creator>Marc</dc:creator>
				<category><![CDATA[Product Launch]]></category>
		<category><![CDATA[microsoft]]></category>
		<category><![CDATA[Missed Opportunity]]></category>
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		<guid isPermaLink="false">http://www.thesocialmediageek.com/?p=44</guid>
		<description><![CDATA[On January 30, 2007 the earth shook from the millions of DVD drives spinning and humming as they installed Windows Vista. It was as anticipated as a movie screening for Twilight showing to Orange County teenage girls. Likewise it was also an epic failure in the eyes of sensible adults.

So here we are, two and a half years later on the launch week of Windows 7. Now I won't lie, I will probably install a copy on my home PC [I ambi-compute]. And even though I have every desire to run to the store to buy it, install it, and deal with whatever Microsoft has in store for me, I am refraining due to my social media prowess and sensibilities.]]></description>
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		<title>Starbucks VIA Launch: Not Bad, Not Great</title>
		<link>http://www.thesocialmediageek.com/2009/10/22/starbucks-via-launch-not-bad-not-great/</link>
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		<pubDate>Thu, 22 Oct 2009 21:35:29 +0000</pubDate>
		<dc:creator>Marc</dc:creator>
				<category><![CDATA[Contests]]></category>
		<category><![CDATA[Product Launch]]></category>
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		<category><![CDATA[starbucks]]></category>

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Let&#8217;s just get this out of the way: Starbucks is really a social media platinum brand. Their ability to foster their social media presence as the customer service interaction for their international brand through @Starbucks is really quite remarkable. But even still, and it is always easier on the sidelines, Starbucks had a few things [...]]]></description>
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